tag:blogger.com,1999:blog-62810633218557076272024-03-05T02:35:03.562-08:00Laura Elías. Graphic designerCREATIVITY, IS ABOUT HOW IT WORKS.Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.comBlogger64125tag:blogger.com,1999:blog-6281063321855707627.post-26135136527770675192021-01-14T08:38:00.002-08:002021-01-17T11:09:20.815-08:00 BRANDING. Problem-solving: NAMING. Point of difference.<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJUN5v9tHUegt-NtSW_9T8SWBkCwdNFW_dfdGDh6c1hXfw6G_1pFUGTnc_XQhfD5m4XSx-LkGJNbkSlwDyPmKc84jhYfS_3sC9qKJGHY0na7vSK0HVZwFLfuzA9g12JxVKEoe0x0cV_VI/s1041/db1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="699" data-original-width="1041" height="430" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJUN5v9tHUegt-NtSW_9T8SWBkCwdNFW_dfdGDh6c1hXfw6G_1pFUGTnc_XQhfD5m4XSx-LkGJNbkSlwDyPmKc84jhYfS_3sC9qKJGHY0na7vSK0HVZwFLfuzA9g12JxVKEoe0x0cV_VI/w640-h430/db1.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhEjCM8gx0qNY64ctpvMmI7kJi2WQHfpWlb7LXVso8wn60acDQZAqqrCbqstglzpYK_rnTdunMQDLoXSxUO3h9seh6SZNyy53XmQCbrmFs7rAXlx2E5NjacwNZe-tNiF-raDkIT2o-oo0/s1041/db+2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="699" data-original-width="1041" height="430" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhEjCM8gx0qNY64ctpvMmI7kJi2WQHfpWlb7LXVso8wn60acDQZAqqrCbqstglzpYK_rnTdunMQDLoXSxUO3h9seh6SZNyy53XmQCbrmFs7rAXlx2E5NjacwNZe-tNiF-raDkIT2o-oo0/w640-h430/db+2.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><span face="proxima-nova-n6, proxima-nova, helvetica, arial, sans-serif" style="background-color: whitesmoke; color: #666666; font-size: 13px;"><br /></span><p></p><p><span face="proxima-nova-n6, proxima-nova, helvetica, arial, sans-serif" style="background-color: white; color: #666666; font-size: 13px;"><br /></span></p><p><span face="proxima-nova-n6, proxima-nova, helvetica, arial, sans-serif" style="background-color: white; color: #666666; font-size: 13px;"><b>BRANDING. Solving-problem: NAMING.</b></span></p><p itemprop="description" style="border: 0px; box-sizing: border-box; color: #666666; font-family: proxima-nova-n6, proxima-nova, helvetica, arial, sans-serif; font-size: 13px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.6; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;">I JUST WORKED ON NAMING (SPECIFICALLY IN POINT OF DIFFERENCE) NOT LOOK & FEEL. IN ORDER TO COMMUNICATE MEANING ACCURATELY. </span></p><p itemprop="description" style="border: 0px; box-sizing: border-box; color: #666666; font-family: proxima-nova-n6, proxima-nova, helvetica, arial, sans-serif; font-size: 13px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.6; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: white;"><br style="box-sizing: border-box;" />I started with questions: Does it communicate the essence of the brand is trying to convey? In what ways? What type of name is it?, Why do they do? Why do they love?.<br style="box-sizing: border-box;" />Why do they want?, etc...<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />I'M NOT WORKED ON LOOK & FEEL. These touch points include typography, colours, layout, photography and illustrations, tone of voice, and of course, sounds. But in this case I worked on Purpose of value to increase brand recognition in the brand name´s part and open minds to easier to be accessed in consumer memories in more buying situations, almost owning a buying situation.<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />AFTER: The protagonist is you.<br style="box-sizing: border-box;" />BEFORE: Be the protagonist, it depends on you.<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />It express the values and the ambitions of the brand that it encapsulates its very DNA. It REALLY involves the target. Compromise them. It is the result of brand strategy. The journey to purposeful. The why. To help businesses grow and keep better brands. Rooted in truth, purpose takes root. Creating for other employees and customers the power to enact it. Purpose is for every day to infinitive long-life the brand. Is refreshingly, influential and consistent by brief, research, segmentation, brand house and so on.</span></p>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-19871853723097482832021-01-05T10:40:00.008-08:002021-01-06T02:14:25.473-08:00PIEZA DE BRANDING. ACCION ADV DE DORAPA FEST.<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiACvd1nSvDKw6Qn6h0jxeKZD-lgrYFLhss878u9Zvg1juUo1wd7WdaJQaVe18SQb7vx5O40-kk362JcP7oB2V1_b5AxuHnf0EF-gzSc71aih0vxwb6SA_ygRdvWL9bh2LuSaHvTBkQVe4/s2048/DeDorapaFest2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1916" data-original-width="2048" height="598" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiACvd1nSvDKw6Qn6h0jxeKZD-lgrYFLhss878u9Zvg1juUo1wd7WdaJQaVe18SQb7vx5O40-kk362JcP7oB2V1_b5AxuHnf0EF-gzSc71aih0vxwb6SA_ygRdvWL9bh2LuSaHvTBkQVe4/w640-h598/DeDorapaFest2.jpg" width="640" /></a></div><br /><span style="font-family: arial;">DeDorapaFest Es una fiesta de una noche en el Bar Big Ferreyra.</span><div><span style="font-family: arial;"><br /></span></div><div><span style="font-family: arial;">Is a one night party where people are standing drinking beer all night long like in a recital.<br />I know their branding and this is about conversation and co-creation with customers, audiences and users.T</span><span style="font-family: arial;">he main purpose is to have a night like a recital, DE DORAPA (parado en jerga en idioma Español). </span><span style="font-family: arial;">In the real world people start interacting each other like in a recital but it can´t be possible for COVID 19. </span><div><br /></div><p></p><p><br /></p></div>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-59623856617516754632021-01-04T14:25:00.012-08:002021-01-04T14:28:22.678-08:00BRILLIANT NOTE. Useful to read, capitalize and multiply!. Balancing Art and Data.<p><span style="font-family: courier;"><span style="background-color: white; color: #222222;">Google, Apple, Nike, Louis Vuitton…just a few of the names on any list of top global brands. </span></span></p><p><span style="font-family: courier;"><span style="background-color: white; color: #222222;">These companies demonstrate without question that a </span><i style="background: 0px 0px rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #222222; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">brand</i><span style="background-color: white;"><span style="color: #222222;"> can drive tangible financial impact and increase value for employees, customers, and shareholders. </span></span></span></p><p><span style="font-family: courier;"><span style="background-color: white;"><span style="color: #222222;">Of course, the inverse is also true: poorly crafted brand-building efforts can waste precious dollars from marketing budgets already stretched thin...</span><br /><br /><span style="color: #222222;"><a href="https://www.bcg.com/publications/2011/marketing-sales-demand-centric-growth-brand-transformation">https://www.bcg.com/publications/2011/marketing-sales-demand-centric-growth-brand-transformation</a></span></span></span></p>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-965060151443845022021-01-01T11:59:00.004-08:002021-01-01T12:03:29.000-08:00USEFUL NOTE: NAMING. Qualities of an effective name. BASIC RULES.<p><span style="font-family: courier; font-size: 10.5pt; white-space: pre-wrap;">The brand is all about sustainability and doing good starting with yourself.</span></p><span id="docs-internal-guid-065d4987-7fff-a4fe-3593-d02deea063d3"><span style="font-family: courier;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The name Innocent is not just descriptive about the qualities of the product it sells. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The actual word contains everything that the brand is about, including its long term strategy.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We call this </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">a metaphor name</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The next step for us is to learn the basic rules on how to create a name. Let's start by looking at the qualities good, effective names share. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">First</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> a name must </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">be meaningful.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> That is, it must </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">communicate something about the essence of the brand,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> like Innocent does. It must </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">support the image</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> that the company want to convey. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Linked to this, an effective name must be</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> future oriented</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. So it positions the company for growth, and change, and ensures long term success. Contained in the name must be this idea, that is full of possibilities like, it has long legs.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The luxury brand Montblanc, also a good metaphor, works well as well. Get ready to reach the highest highs. </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Prepare yourself for a life of success</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /><br /></span></p><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Secondly,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> it must </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">be distinctive and unique</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. So it is clearly differentiated from your competition. And modular enough to enable your company to build brand extensions with ease. Because as you strive for growth, you still need to remain differentiated from your competition.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The ownership of Apple's i works in this direction. It stands for smart and is a good prefix to its different innovations. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">I was in class the other day and someone invented the ifridge to refer to the smart fridge, pretty also. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Third,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> it must </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">be easy to remember, pronounce, and spell</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Creative is good, but if end up with something, you can not remember how to write, your brand will be contaminated</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Fourthly</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, it must </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">be protectable</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. It has to be owned by your company and trademarked accordingly. So in the process of creating a name, please, please make sure the domain is available from the word go. And if it isn't, then buy it. Word goes that the global brand GAP could not establish itself in Madrid because there is a little haberdashery in north of the city with exactly that name, and it was protected by them. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Finally</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, but not least important, your name must </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">be positive</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. All markets in which a brand exists should interpret the name positively, and it must have no negative commentations. Sometimes you encounter big blunders like Herpes Pizza or the wellness brand Sidroga, which in Spanish means, I drug myself. Be careful with this. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">On top of this, never forget that a name, like so many other elements in the </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">brand identity, needs to be visual.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> It must land itself well to graphic representations and its logos, and texts, and all the different brand architecture including as was said brand and line extensions. Let's look now at the different type of names.</span></span></span><div><span><span style="font-family: courier;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></span></div><div><span style="font-family: courier;"><span style="font-size: 14px; white-space: pre-wrap;">FROM BRAND IDENTITY AND STRATEGY. ESPECIALIZATION. COURSERA.ORG</span></span></div>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-55481489782020707902021-01-01T11:22:00.005-08:002021-01-01T12:04:19.293-08:00USEFUL NOTE: BRANDING: Tipography. Color. Symbols. Brand voice. Vocabulary, Etc.<p><span style="font-family: courier;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Typography</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> is very valuable. It adds differentiation from competitors and it's central not just to the logo, but any </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">corporate communication element including visiting cards</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">.</span></span></p><span id="docs-internal-guid-39afcf1c-7fff-f66d-e3da-eafe4aec4b0c"><span style="font-family: courier;"><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Color</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> is important, and it tend to focus on a corporate color.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> But it always accompanied by a range of </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">secondary colors</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> that reinforce the brand identity</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, and bring the brand to life. Some motivational maps for segmentation also discuss the role that </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">different colors have an emotion.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Yellow is mostly associated with happiness and conviviality. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Red with passion, </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Orange with transgression, </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Blue security, and so on.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A good way to establish a strong</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">brand vocabulary</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, and brand system is through layout. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">This ensures </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">flexibility, consistency, and coherence for a brand</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Through</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> photography and illustrations</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">consumers learn about the brand essence in a context.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> It is fundamental that all photos are treated equally, and</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> illustrations</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> build on the brand environment to ensure consistency with the brand's DNA.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">The tone of voice</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">is the way the brand expresses itself verbally.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> We devoted time to brand of the person, and looked into brand personality detail. The tone of voice</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> is how brand personality is brought to life.</span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Is it formal or informal, is it joking or serious, and so on.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Sometimes brands are recognized by unique sounds</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, for example,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> a jingle</span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Sounds grant awareness, and show recognition, and strengthen brand identity</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. I will always remember the first time I went into the Coca-Cola offices. As you open the door to the office, it's like opening a bottle you get that same hissing sound, and just feel fantastic. </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Keeping tabs on all these different touch points is of paramount importance</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. There will be many places in which your brand is going to show up. So you must </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">ensure that the brand shows up in the most </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">consistent</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> way possible </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">across all the elements</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> that </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">can form its emotional space</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. As a rule of thumb, kudos if you're able to answer these three questions when talking about brand identity. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Does the brand look like a coherent system, or are any of them inconsistent with each other?</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> For example, we have </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">blue colors</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> that</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> suggest serenity</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">with a font that looks aggressive while we communicate with heavy metal in a disorderly way.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">D</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">oes it cover all these different elements </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">or have we forgotten about one or more of them? And </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Do they communicate what the company or product is about</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">? Is it reflective of the brands </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">DNA</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">?</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Keep on track,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> coherence is the secret to sustainable brand promise</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. If after evaluation you find something is not coherent or covered, then go back. Iterate, keep on track, because a good brand identity is one where all these elements work together to make your brand strong.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Different elements that compose a logo, I wanted to introduce very briefly some aspects of logo design that are very important, categories of logos and values. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Other logos go for the abstract, and are iconic, and symbolic by nature. Think Nike swoosh, Shell's shell, Apple's apple or star in Mercedes. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; white-space: pre-wrap;"><span style="color: red;"><b>A good logo should protect those values that are most relevant to the target audience, and that should always aim to maintain three fundamental pillars. </b></span></span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Logos should be salient and visible. They must make the brand show a strong personality.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">They must also be very effective at reflecting its values and positioning.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A logo is all about the identity of the brand. Also, they must be very</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> easy to recognize</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> and </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">be ascribable to the brand</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, and</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> seductive enough to generate attraction</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This will</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> increase awareness</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. In order to keep with the above, </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">a logo must be</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">:</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">One, simple and very easily described. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">.Two, memorable and unique.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">.Three, timeless for it will need to stand the test of time even if it can evolve</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">.Four, it must be versatile, which means scalable and effective without color.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Brand designers always start with a logo in black and white.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Delving deeper into three key aspects;</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> typography, colors and symbols.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">But the logo is central to the brand identity system, and requires that we spend some time going over all the different elements that you need to take into account when designing a logo, that encompasses the necessary meaning for a brand and </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">fully leverages its brand essence.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Typography, color, and symbol.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Typography,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> as discussed in the last session, is critical for a brand because it not only </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">communicates a branch strengths. It also helps increase a branch memorability.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Typeface, font, and type family often get used interchangeably</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, but the terms have very distinct meanings. In the interest of time, when we talk about typography in this session, we will be talking about typeface, the overarching style of a group of fonts. Like say Arial or Helvetica. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Why is </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">typography </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">so important then?</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Fundamentally, </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">because it sets the mood</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Typefaces create emotion</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">they enhance themes, they spark interest and add personality and they also conveyed trust</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Getting it right is the difference between having an audience that engages with your message or completely misses out on what is being said</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">But typography also conveys meaning and whatever typeface you choose, it has to have both a creative and a commercial meaning</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> that speaks about the brand purpose</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Typography is also important because</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> it helps change perceptions about a brand </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">and indeed is one of the main elements of brand changes as it attempts to evolve and </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">reposition in reaction to market and consumer changes. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Essentially,</span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> there are three </span><span style="color: red;"><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">different categories of typefaces</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">; </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">script, serif and sans serif</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">. </span></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Script</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">fonts typically appear with </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">join letters</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> and are often </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">looked as they're handwritten or calligraphic in nature, like a signature</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Script fonts</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">are fluid and emotional and create a very personal mood. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Good examples of script fonts include Coca-Cola, Ford, Johnson and Johnson, Kellogg's, Budweiser, and social media brands like Pinterest or Instagram</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Serif font</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">are denoted by small feet at the bottom of individual characters</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This makes them </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">easier for the human eye to read and tend to refer to formal, established brands</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> that </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">are also classical and elegant like IBM or Tiffany & Co, Giorgio Armani or Vogue</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">even Zara</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Sans serif</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">fonts lack the feet at the bottom of the individual characters</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. They're typically </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">blocky in nature</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, and work to put across</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> clean, minimal, friendly, modern, sometimes even innovative values.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Google</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> for example, changed from serif to sans serif in its redesign. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Classic logos in sans serif include Facebook, Adidas, Microsoft or Nike amongst others.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">In the next session, we will be looking at the other elements of logo type creation. Basically symbol creation, and colors.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Selecting a color palette</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> is one of the most impactful choices you can make while developing your </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">brand aesthetic </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">generally. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Choosing the right logo colors can highlight your business strengths and help grow your brand.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> As you might guess,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> the wrong combination have the exactly the reverse effect. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="color: red;"><span style="font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Color is used to evoke emotion and express personality</span><span style="font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">.</span></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> It stimulates brand association and accelerates differentiation.
</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">
<span style="color: red;"><b>When talking about </b></span></span><span style="color: red;"><b><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">branding,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> you need to know that</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> in the sequence of visual perception<u>,</u></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"><u> </u></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">the brain reads color after it read it as a shape and before it reads content.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This basically means that the order in which a potential customer is going to decode what your brand is saying, the fact that it is</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">
Blue</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">will be understood first as a brand that is strong, dependable, and trustworthy, a brand that prides itself on its professionalism and its reliability and its sturdiness.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> This is before the brand even says what it stands for. </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Guess who's playing the blue game?</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Volvo, Dell, Intel, Oral-B, Olio. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Choosing a color for </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">a new identity requires a good understanding of color theory, a clear vision of how the brand needs to be perceived and differentiated and a big ability to master consistency and meaning over a broad range of media, and colors will change in different media. </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">While</span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> some colors are used to unify an identity</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, other colors </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">will be used functionally to clarify brand architecture, so differentiating products or business lines.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Some key points to remember. </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Use color to facilitate recognition and build brand equity</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Colors have different connotations and different cultures, and you need to be careful of this. </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">About </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">60% of our decision to buy products will be based on color</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">, so you need to be very careful. In one of your readings, you will find a full guide to the meanings of the different colors. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">As a quick reminder,</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> yellow is used for optimism</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">It transmits clarity and warmth</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. It is used </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">by convivial brands like Ikea, McDonald's or IMDb</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Orange is the color for challengers.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> It is </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">fun and cheerful and exudes confidence</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Think Santa, or Nickelodeon, or my favorite, Harley-Davidson.</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Red is the color of excitement, passion, and boldness</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. It is the color most associated to </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">daring and pioneer</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> brands like </span><span style="font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">CNN or The Rolling Stone on Lego or Nintendo</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /><br /></span></p><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Purple is the color of power and status</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> It brings wisdom to a brand, certain superiority versus other brands in the market. </span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This is the color of </span><span style="background-color: white; font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Capri or Barbie, or New York University.</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></span></span><div><span><span style="font-family: courier;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Blue we said is the color of trustworthy, dependable, strong brands like Volvo</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Green is associated with peace and it's used by brands who focus on growth, be it personal growth or otherwise, or health like </span><span style="background-color: white; font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Tropicana or Starbucks or the petroleum brand VP. </span></span></span></div><div><span><span style="font-family: courier;"><span style="background-color: white; font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Black is a balance and control.</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This is Honda, New York Times, Nike, even Apple</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. Once you've sussed out the right typography and the right color, you need to summarize your logo type into a symbol. </span></span></span></div><div><span><span style="font-family: courier;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="color: red;">Symbols</span> are powerful elements of a brand identity system that extend beyond the logo</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. They are a way </span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">to create a visual shorthand to connect and engage with customers, very much in line with icons for apps in your iPhone.</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Their job is </span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">to connect with the consumer and convey meaning in the shortest possible time. </span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Behind each symbol, there is always a meaning.</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></span></span></div><div><br /></div><div><br /></div><div><span style="font-family: courier; font-size: 14px; white-space: pre-wrap;">FROM BRAND IDENTITY AND STRATEGY. ESPECIALIZATION. COURSERA.ORG</span></div>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-13825507588529176212021-01-01T11:14:00.006-08:002021-01-01T12:11:58.035-08:00 USEFUL NOTE: BRAND SYSTEM. Fundamentals. Brand identity.<p><span style="font-family: courier; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The big brands </span><span style="font-family: courier; font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">tend to delegate identity to branding agencies.</span><span style="font-family: courier; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">
</span><span style="font-family: courier; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Because it is the most creative of all the elements of the brand house and that's the one that requires specific </span><span style="font-family: courier; font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">creative skills</span><span style="font-family: courier; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">. </span></p><p><span style="font-family: courier; font-size: 10.5pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Brand identity refers to the physical form of the brand's personality. The unique way the brand's expresses itself, it's look and feel, the sound, the taste, the smell.</span></p><span id="docs-internal-guid-6af3fd48-7fff-277b-80c2-0dbc8c76c6aa"><span style="font-family: courier;"><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We use a brand identity system </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">to provide clear and enduring guidelines for a brand that ensure a unique, yet consistent brand experience across communications. </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Be it product, packaging, equipment, retail, digital, licensing activities. Brand identity standards are an ongoing commitment by a brand to maintain authenticity of the brand and</span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> help build and sustain its equity through time.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Brand esteem.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><span style="color: red;">Brand identity is creative but also incredibly strategic.</span> It is the process involved in creating a unique image for a brand in consumers' minds.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Establish a significant and differentiate a presence in the market that attracts new customers and retains loyal ones. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Brand identity ensures the brand design encompasses just so much more than a logo.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">It is intended to present the core idea of a brand with impact, brevity and immediacy. As such, it expresses the values and the ambitions of the brand that it encapsulates its very DNA.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">It must live and be consistent on all medium. Looking at the parts, the brand identity that are mostly related to design including logos, corporate colors, layouts, names, etc. That is all those elements that represent a brand as a symbol. Other parts of brand identity will focus on communications on pack or advertising or public relations and other product-related activities.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">We have to first understand the main</span><span style="background-color: white; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">touch points that can form such a system: </span><span style="background-color: white; color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">These touch points include typography, colours, layout, photography and illustrations,</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">tone of voice, and of course, sounds. </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">All of these different</span><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> touch points </span><span style="font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">t</span><span style="color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">ogether, I refer to as a brand's look and feel, and they not only bring the brand to life. They should work together</span><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;"> to increase brand recognition, </span><span style="color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">and build what Byron Sharp has eloquently named mental availability.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">It refers to the probability of a consumer noticing, recognizing, and thinking of your brand in a given buying situation.</span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Brands are making themselves</span><span style="color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> easier to be accessed in consumer memories in more buying situations, almost owning a buying situation.</span><span style="color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; padding: 0pt 0pt 11pt;"><span style="color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">The way to increase mental availability is to create distinctive assets. </span></p><span style="background-color: white; color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Get noticed properly, and refresh brand </span><span style="background-color: white; color: red; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">make memories, and be consistent</span><span style="background-color: white; color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">. In all of these, brand identity played a huge role. </span></span></span><div><span style="color: #373a3c; font-family: courier;"><span style="font-size: 14px; white-space: pre-wrap;"><b><br /></b></span></span><div><span><span style="font-family: courier;"><span style="background-color: white; color: #373a3c; font-size: 10.5pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></span></div><div><span style="font-family: courier; font-size: 14px; white-space: pre-wrap;">FROM BRAND IDENTITY AND STRATEGY. ESPECIALIZATION. COURSERA.ORG</span></div></div>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-88080510758507697692020-12-05T04:49:00.003-08:002020-12-05T04:49:51.234-08:00PUBLICACIÓN EN INSTAGRAM<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXLNi8NceP76Krb7LsAiSsqjuqJBeoERg47W4130uQxvUCMs1-kxflP3TrdqOPdQonNkhwZLOzn6jsFb_yRBCYgZRNVzdghqiYpG8h-CfLePOnjeCSAifTLYFQeT6GT50IPhgA7vdt2j8/s1197/IMG_20201204_163858_149.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1197" data-original-width="1197" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXLNi8NceP76Krb7LsAiSsqjuqJBeoERg47W4130uQxvUCMs1-kxflP3TrdqOPdQonNkhwZLOzn6jsFb_yRBCYgZRNVzdghqiYpG8h-CfLePOnjeCSAifTLYFQeT6GT50IPhgA7vdt2j8/w400-h400/IMG_20201204_163858_149.jpg" width="400" /></a></div><br />Arrancamos el fin de semana y los pequeños grandes detalles de la vida, estarían llamandote al...<p></p><p><br /></p><p>😆 HAPPY HOUR @berkeler_cerveza</p><p>DE 18hs 20hs </p><p>Y TODOS LOS DIAS!! 😍</p><p><br /></p><p>IMPERDIBLEE!! 💯👌🥳</p><p><br /></p><p>#cervezaartesanal</p><p>#cervezas #happyhour #horafeliz #villapueyrredon #caba #calidadpremium #beer #noche #canillas</p>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-39386171128981100372020-11-20T05:09:00.009-08:002020-11-25T04:59:58.474-08:00INSTAGRAM. PUBLICACION. Bar Big Ferreyra.<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbG1h0qAqkO6tpccUOQTkYjPqwpWucFipv9a6m0blKpCp3Ni1WzomPVH-ePENEXnYaY91-Mz8jw0GIrolHhP5YRSNpMgWg_OcxTgB-SprLZZhiM34ZEORrCehsGuYeiwnYsJB4nMDH3Wg/s2048/burguer+noche.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1907" data-original-width="2048" height="597" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbG1h0qAqkO6tpccUOQTkYjPqwpWucFipv9a6m0blKpCp3Ni1WzomPVH-ePENEXnYaY91-Mz8jw0GIrolHhP5YRSNpMgWg_OcxTgB-SprLZZhiM34ZEORrCehsGuYeiwnYsJB4nMDH3Wg/w640-h597/burguer+noche.jpg" width="640" /></a></div><br /> <br /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">🇦🇷 ABUNDANTE BUGUER COMPLETA CON GUARNICIÓN $400.-</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">Para consumo en el bar a la noche.</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">✓Panceta</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">✓Huevo</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">✓Cheddar</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">✓Tomate fresco.</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">✓Lechuga</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">✓Pan blandito con queso gratinado</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">+ Guarnición de papas fritas 💯% naturales</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">👌ES IMPERDIBLE; de esas burguers que querés volver a comer y comer y comer....</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">🔍Ya viste lo que dicen los clientes, del servicio en Big Ferreyra? >></span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">👁️ Te invitamos a darle un vistazo</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">🎯 Obtén información sobre Big Ferreyra en Google: 4.8 ⭐</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;">https://g.page/Bigferreyra?av</span><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><br style="background-color: white; color: #262626; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><a class="xil3i" href="https://www.instagram.com/explore/tags/beer/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#beer</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/burguer/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#burguer</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/papasfritas/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#papasfritas</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/comidas/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#comidas</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/bar/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#bar</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/enelbarrio/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#enelbarrio</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/noche/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#noche</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/burguerscaseras/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#burguerscaseras</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/sandwichs/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#sandwichs</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/veganos/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#veganos</a><span face="-apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif" style="background-color: white; color: #262626; font-size: 14px;"> </span><a class="xil3i" href="https://www.instagram.com/explore/tags/cervezaartesanal/" style="background-color: white; border: 0px; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; overflow-wrap: break-word; padding: 0px; text-decoration-line: none; vertical-align: baseline;" tabindex="0">#cervezaartesanal</a><p></p>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-3513699144915790642020-09-23T10:31:00.012-07:002020-11-24T09:40:44.780-08:00PROYECTO. WORDPRESS. In progress.<p></p><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgunVpFs79yyydydeJcmV5HjFtrXOfy5J5kS1abbhvkL0bYp0wVZrsFVeqx6vtCiPUYKD6vZi7km4DWuutDjJDLpvlnEe1GMTIjxYJJuytlMCHn3ufq6NReLAB5VamGMAxhVBpy-9WRhVk/s1571/proyecto+online1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="842" data-original-width="1571" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgunVpFs79yyydydeJcmV5HjFtrXOfy5J5kS1abbhvkL0bYp0wVZrsFVeqx6vtCiPUYKD6vZi7km4DWuutDjJDLpvlnEe1GMTIjxYJJuytlMCHn3ufq6NReLAB5VamGMAxhVBpy-9WRhVk/w640-h344/proyecto+online1.png" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimMq2BzBQfzf9Q6xZq7hK4BRVHPv3y8Fp3dKsOpVcHVCNAu8FikGrZ4lX4mu32jzc7qQzijtCWS0mUPU19YwgmR6jbvbsd8I-FxVGMedLLCd3hOBgQB0kYPefJFx6CF-K-Q3Mw02KLKj4/s1383/Screen+Shot+2020-11-24+at+10.19.03+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="712" data-original-width="1383" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimMq2BzBQfzf9Q6xZq7hK4BRVHPv3y8Fp3dKsOpVcHVCNAu8FikGrZ4lX4mu32jzc7qQzijtCWS0mUPU19YwgmR6jbvbsd8I-FxVGMedLLCd3hOBgQB0kYPefJFx6CF-K-Q3Mw02KLKj4/w640-h330/Screen+Shot+2020-11-24+at+10.19.03+AM.png" width="640" /></a></div><br />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-7133742111360953382020-08-26T03:43:00.011-07:002020-11-24T09:43:12.920-08:00NAMING. GIMNASIO Propuestas.<p></p><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white; color: #666666;"><span style="font-family: helvetica;">Aquí, páginas interactivas >> </span><span color="" face="" style="text-align: start; white-space: pre;"><span><a href="https://www.flipsnack.com/lauelias/propuestas-estrate-gicas-y-creativas-naming-gimnasio.html">https://www.flipsnack.com/lauelias</a></span></span></span></div><div class="separator" style="clear: both; text-align: center;"><span color="" face="" style="background-color: white; text-align: start; white-space: pre;"><span style="color: #f3f3f3;">
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text-align: center;"><span style="font-family: helvetica;">Aquí, Páginas interactivas</span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: helvetica;">>> </span><span color="rgba(0, 0, 0, 0.87)" face="Roboto, Helvetica, Arial, sans-serif" style="background-color: white; font-size: 14px; text-align: left; white-space: pre;"><a href="https://www.flipsnack.com/lauelias/creacio-n-de-naming-ma-s-datos-ma-s-informacio-n-etc.html">https://www.flipsnack.com/lauelias</a></span></div><div class="separator" style="clear: both; text-align: center;"><b><span style="font-family: helvetica;"><br /></span></b></div><div class="separator" style="clear: both; text-align: center;"><b><span style="color: #6f00ff; font-family: helvetica;"><br /></span></b></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><span><a name='more'></a></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhumggKoOXfqTct45DIrPNvkoEXbsE4sJs0yJWrq0MqTQvkbBPKQYXHtsdIGlltEuIsk45LSgmnnnVBXAhUJiotavBNHw7sckudvgYc0SUK6pT8Bj1R-qQxkv5cSRD87scFu7Tqbc2uscI/s753/Creacio%25CC%2581n+de+Naming.+Ma%25CC%2581s+datos%252C+ma%25CC%2581s+informacio%25CC%2581n%252C+ma%25CC%2581s+avance.-1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="512" data-original-width="753" height="435" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhumggKoOXfqTct45DIrPNvkoEXbsE4sJs0yJWrq0MqTQvkbBPKQYXHtsdIGlltEuIsk45LSgmnnnVBXAhUJiotavBNHw7sckudvgYc0SUK6pT8Bj1R-qQxkv5cSRD87scFu7Tqbc2uscI/w640-h435/Creacio%25CC%2581n+de+Naming.+Ma%25CC%2581s+datos%252C+ma%25CC%2581s+informacio%25CC%2581n%252C+ma%25CC%2581s+avance.-1.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><span><!--more--></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoN34oGOzPKEGCb1uJThC21d3NQKRjhKtQu9_Tfh_DCNeIiQLre3SUP6dEU1g67GYOulj-d07mwn9RhA0sjM8Ss0QcJwj2X6zydnq3lzHWqvk8OzHSvs1HgHHv7dB2zNdafQTYUZANXbs/s747/Creacio%25CC%2581n+de+Naming.+Ma%25CC%2581s+datos%252C+ma%25CC%2581s+informacio%25CC%2581n%252C+ma%25CC%2581s+avance.-2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="528" data-original-width="747" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoN34oGOzPKEGCb1uJThC21d3NQKRjhKtQu9_Tfh_DCNeIiQLre3SUP6dEU1g67GYOulj-d07mwn9RhA0sjM8Ss0QcJwj2X6zydnq3lzHWqvk8OzHSvs1HgHHv7dB2zNdafQTYUZANXbs/s640/Creacio%25CC%2581n+de+Naming.+Ma%25CC%2581s+datos%252C+ma%25CC%2581s+informacio%25CC%2581n%252C+ma%25CC%2581s+avance.-2.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><span><!--more--></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxpPl0zoKk9DJomYzBuLYuEfOKZVGNvDjN-6X9722iBqRmGuEJ7ZNzK4yiyOtQRPQx7-ZbyqBBK5Zod3cBXlSx-U2PVTSxanA11GCpxvKbKSs4BWIsZMfq_6qaLFPSS1utEfIuebjFON0/s753/Creacio%25CC%2581n+de+Naming.+Ma%25CC%2581s+datos%252C+ma%25CC%2581s+informacio%25CC%2581n%252C+ma%25CC%2581s+avance.-3.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="518" data-original-width="753" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxpPl0zoKk9DJomYzBuLYuEfOKZVGNvDjN-6X9722iBqRmGuEJ7ZNzK4yiyOtQRPQx7-ZbyqBBK5Zod3cBXlSx-U2PVTSxanA11GCpxvKbKSs4BWIsZMfq_6qaLFPSS1utEfIuebjFON0/s640/Creacio%25CC%2581n+de+Naming.+Ma%25CC%2581s+datos%252C+ma%25CC%2581s+informacio%25CC%2581n%252C+ma%25CC%2581s+avance.-3.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /> <p></p>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-56958182072694968392020-08-26T02:44:00.002-07:002020-11-24T06:03:30.154-08:00MANUAL DE MARCA<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwtF4lxWDunxZf2-jgMSeO1RF-rBuOdqq5_iI6N6_aQfCvLPa_-gH955Y8BUV5_xJC79_sb0nFeF3Yzh5MX3B3IjD1kB_fyV5Tkqvj06Oq9KrF4BItW7vUbIh3CLfCk8Mmb6hD69VoHZ0/s842/MANUAL+DE+USO-01.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="596" data-original-width="842" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwtF4lxWDunxZf2-jgMSeO1RF-rBuOdqq5_iI6N6_aQfCvLPa_-gH955Y8BUV5_xJC79_sb0nFeF3Yzh5MX3B3IjD1kB_fyV5Tkqvj06Oq9KrF4BItW7vUbIh3CLfCk8Mmb6hD69VoHZ0/s640/MANUAL+DE+USO-01.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><span><a name='more'></a></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4mJlJOxpK1iNM3IYGT8maAaSIxgN0vOp5DtnbXWPQI_sC_Yf8xvl_dBsLwQSBhqRGAFI7b3WQ5zJpx6mBXO0vksw4CmzDeU-Q45SRPG1HMOulI2dYIUEqwFZZCoW9nXdOcRqqalROszw/s843/MANUAL+DE+USO-02.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="596" data-original-width="843" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4mJlJOxpK1iNM3IYGT8maAaSIxgN0vOp5DtnbXWPQI_sC_Yf8xvl_dBsLwQSBhqRGAFI7b3WQ5zJpx6mBXO0vksw4CmzDeU-Q45SRPG1HMOulI2dYIUEqwFZZCoW9nXdOcRqqalROszw/s640/MANUAL+DE+USO-02.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; 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margin-right: 1em;"><img border="0" data-original-height="596" data-original-width="843" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOa-guxnBK4mhXkMEx0dvMB2xr3f4kytA_WueAo0XT6Af7XGlMj0aTxAVvSnS67sGfmmln7r2X_ozO3I_LZOd5Tfa6eo6j3tpbh7T1VLnvc6NlGsYwWUz-XHWjKxG0fcHVjjkD_lM__1o/s640/MANUAL+DE+USO-04.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><span><!--more--></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjnV9nHmfxvM5ckUzzNQp4jgER8hREYc93_YI3LCQtz09IkZkYFybN25_-p8aT276dCgBe7vuOdJY4R3r3yiHFPXFEDRxRtxKSRLhycdnmd-H7wQWg_avGV7siid5tIfn0Ouw3B9PqHhA/s843/MANUAL+DE+USO-05.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="596" data-original-width="843" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjnV9nHmfxvM5ckUzzNQp4jgER8hREYc93_YI3LCQtz09IkZkYFybN25_-p8aT276dCgBe7vuOdJY4R3r3yiHFPXFEDRxRtxKSRLhycdnmd-H7wQWg_avGV7siid5tIfn0Ouw3B9PqHhA/s640/MANUAL+DE+USO-05.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; 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text-align: center;"><span><!--more--></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqdOU0sl-mQrBIeYJhU4MorkbPzq8HgNX5RWnfsAqMgQhCJPdGCLPLFhwz9Dw1mJK8PBKGVd21qBwnZMa5FYHiTxKNVAgP9Qq1P_fOwf9iOF7Kx6yZNrUTW84bXCfHz_SveAbIY1YCJaU/s843/MANUAL+DE+USO-09.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="596" data-original-width="843" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqdOU0sl-mQrBIeYJhU4MorkbPzq8HgNX5RWnfsAqMgQhCJPdGCLPLFhwz9Dw1mJK8PBKGVd21qBwnZMa5FYHiTxKNVAgP9Qq1P_fOwf9iOF7Kx6yZNrUTW84bXCfHz_SveAbIY1YCJaU/s640/MANUAL+DE+USO-09.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><span><!--more--></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9PjnOWN5rTLCud2X_GYg6dnMcEZ-qiqG6CGC_dT-uj_WG2w7006TtNa23RUNKcNRELMuXFGYrAnZMQRg-ttPTR_J0NbtF0R78JT0us4YWzAzjDkp5TFH3FwHncwFWiplYleYJTI9ei0U/s842/MANUAL+DE+USO-10.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="596" data-original-width="842" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9PjnOWN5rTLCud2X_GYg6dnMcEZ-qiqG6CGC_dT-uj_WG2w7006TtNa23RUNKcNRELMuXFGYrAnZMQRg-ttPTR_J0NbtF0R78JT0us4YWzAzjDkp5TFH3FwHncwFWiplYleYJTI9ei0U/s640/MANUAL+DE+USO-10.jpg" width="640" /></a></div><br /> <p></p>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-363747447213512442020-08-26T02:37:00.006-07:002020-11-24T06:05:33.330-08:00BRIEF, INVESTIGACION, NAMING, MARCA y MANUAL. BROOK Wellness Gym Experiences<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM5druhrZrvb8LbURhXbifjWvxEIxq69lNlc6gGRubFJeeZx_jEQSgVbA3-ogJd3Ww_qpa3HI1ZRbaA8jWBiwnrBD3IGwExRovjMBQ-9zXZyhHFiPmvKKplaX6k-mST1ZijCmUmrX2wgM/s2052/marca+original.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="996" data-original-width="2052" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM5druhrZrvb8LbURhXbifjWvxEIxq69lNlc6gGRubFJeeZx_jEQSgVbA3-ogJd3Ww_qpa3HI1ZRbaA8jWBiwnrBD3IGwExRovjMBQ-9zXZyhHFiPmvKKplaX6k-mST1ZijCmUmrX2wgM/s640/marca+original.jpg" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div style="text-align: left;"><span style="font-family: helvetica; font-size: medium;">Diseño de BRIEF, INVESTIGACION, NAMING, MARCA y MANUAL para Gimnasio femenino enfocado principalmente en el bienestar general. Brinda de forma exclusiva, diferentes disciplinas para la mujer. El objetivo principal es glorificar a la mujer. </span><span style="font-family: helvetica; font-size: medium;"><a href="https://brookgym.com.ar/">https://brookgym.com.ar/</a></span></div><p></p>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-21287727040906162982020-06-10T09:47:00.001-07:002020-11-24T06:06:03.807-08:00REEL ActionClass Oficial<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='319' height='266' src='https://www.blogger.com/video.g?token=AD6v5dx_jvNGXMZi20G6wRpAX5HXttVq7Q33K5oQb7SHUa_TvTubq1QuzlmXadMfdGbC1BnG8SLCKytGHeC3MsuJtg' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<br />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-47716944562171036032020-05-26T11:20:00.004-07:002023-02-05T08:50:31.478-08:00RETOUCH<iframe src="//rcm-na.amazon-adsystem.com/e/cm?o=1&p=49&l=ur1&category=clothingandshoes&banner=0KGG5528RQ692034NDG2&f=ifr&linkID=acc79ce885c25f85992646e5226e7851&t=misitio43-20&tracking_id=misitio43-20" width="300" height="600" scrolling="no" border="0" marginwidth="0" style="border:none;" frameborder="0" sandbox="allow-scripts allow-same-origin allow-popups allow-top-navigation-by-user-activation"></iframe><div class="separator"><div class="separator" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><span style="font-family: helvetica;">
ANTES</span></div><div class="separator" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1600" data-original-width="1065" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg897y0DrGS8DGWXu1dm9vWI_Kampu9EdsdT1D9q7YjMJgWxa0We7f-Ttq1wsDpvKovtzgOvyWCB2QNaDJr20eAPdC-JGOjQam5rN3MP74NOfGykHxdB7B6PDO0p97HolzIZOAp_wQPW4/s16000/vero+retouch1.jpg" /></div></div><div><span style="font-family: helvetica;"><br /></span><div><span style="font-family: helvetica;"><br /></span></div><div><span style="font-family: helvetica;"><br /></span>
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<div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div style="text-align: left;"><span style="font-family: helvetica;">DESPUES</span></div><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghordAqitSA35P2KyP5JlU0k5CiwI6CJygmsU58KpqQrFxLWiC8SaXtxcj96gxxk5mCmkKo8xo4AmdM68aKSla3BE6fnWr1MXFX4rOK8ejWNzYKz412BxgIlwZd0yFmOeP5wwSYw-ALMs/s1600/Veroretouch.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1600" data-original-width="997" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghordAqitSA35P2KyP5JlU0k5CiwI6CJygmsU58KpqQrFxLWiC8SaXtxcj96gxxk5mCmkKo8xo4AmdM68aKSla3BE6fnWr1MXFX4rOK8ejWNzYKz412BxgIlwZd0yFmOeP5wwSYw-ALMs/s16000/Veroretouch.jpg" /></a></div>
</div></div>Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-85138851225406184852020-05-26T10:50:00.002-07:002020-11-24T09:44:46.866-08:00FLYER (diseño y redacción) ActionClass. El partner enérgico que tu empresa necesita.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLXef9BBJPbG9afz6z3hc0F8FUwb3fdm44fOVG6cpvvjW0YKD-Q2H0aOfd44LsVwdtwvuENDBI8GN9NzpXwjueOxNpk6Hw4L7x8LE2nbzml8FXLS-iEthi9tcK7PagcGVCqJCImuYk4h0/s1600/Flyer+ActionClass1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1563" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLXef9BBJPbG9afz6z3hc0F8FUwb3fdm44fOVG6cpvvjW0YKD-Q2H0aOfd44LsVwdtwvuENDBI8GN9NzpXwjueOxNpk6Hw4L7x8LE2nbzml8FXLS-iEthi9tcK7PagcGVCqJCImuYk4h0/s640/Flyer+ActionClass1.jpg" width="624" /></a></div>
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<br />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-82084973030581179932020-05-26T10:45:00.002-07:002020-11-24T06:10:45.104-08:00REEL para ActionClass. El partner enérgico que tu empresa necesita.<div class="separator" style="clear: both; text-align: center;">
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<br />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-38564059024691755172020-01-29T05:41:00.002-08:002020-11-24T09:45:11.900-08:00QUE ES DESIGN THINKING?<p style="background-color: white; color: #222222; font-size: 14px; margin-bottom: 0.5em; margin-top: 0.5em; text-align: left;"><span style="font-family: helvetica;"><i><b>DESIGN THINKING<br /></b></i></span><span style="font-family: helvetica;"><br /></span><span style="font-family: helvetica;"><span face="sans-serif" style="background-color: white; color: #222222; font-size: 14px;"><span> </span>Hace referencia a los procesos cognitivos, estratégicos y prácticos mediante los cuales se elaboran los conceptos relacionados con el diseño (propuestas de nuevos productos, edificios, máquinas, etc.). </span></span><span style="font-family: helvetica;"><span face="sans-serif" style="background-color: white; color: #222222; font-size: 14px;"><br /></span></span><span style="font-family: helvetica;"><span face="sans-serif" style="background-color: white; color: #222222; font-size: 14px;"><br /></span></span></p><p style="background-color: white; color: #222222; font-size: 14px; margin-bottom: 0.5em; margin-top: 0.5em; text-align: left;"><span style="font-family: helvetica;"><span face="sans-serif" style="background-color: white; color: #222222; font-size: 14px;"><span> </span>Muchos de los conceptos y aspectos fundamentales del pensamiento de diseño, han sido definidos por medio de estudios, en diferentes áreas del diseño, de la cognición del diseño y de la actividad de diseño tanto en laboratorios como en entornos naturales.</span></span></p><p style="background-color: white; color: #222222; font-size: 14px; margin-bottom: 0.5em; margin-top: 0.5em; text-align: left;"><span style="font-family: helvetica;"><span face="sans-serif" style="background-color: white; color: #222222; font-size: 14px;"><br /></span></span><span style="font-family: helvetica;">
<span> </span>El pensamiento de diseño, abarca procesos tales como el análisis de contexto, la identificación de problemas y el encuadre, la creación de ideas y soluciones, el pensamiento creativo, el esbozo y el dibujo, la creación de prototipos, las pruebas y las evaluaciones.</span></p><p style="background-color: white; color: #222222; font-size: 14px; margin-bottom: 0.5em; margin-top: 0.5em; text-align: left;"><span style="font-family: helvetica;"><span> </span></span></p><p style="background-color: white; color: #222222; font-size: 14px; margin-bottom: 0.5em; margin-top: 0.5em; text-align: left;"><span style="font-family: helvetica;"><span> </span>Las características principales del pensamiento de diseño incluyen la capacidad de:</span></p><ul style="background-color: white; color: #222222; font-size: 14px; list-style-image: url("/w/skins/Vector/images/bullet-icon.svg?872f1"); margin: 0.3em 0px 0px 1.6em; padding: 0px;"><li style="margin-bottom: 0.1em;"><span style="font-family: helvetica;">Resolver problemas poco definidos o "retorcidos".</span></li></ul><ul style="background-color: white; color: #222222; font-size: 14px; list-style-image: url("/w/skins/Vector/images/bullet-icon.svg?872f1"); margin: 0.3em 0px 0px 1.6em; padding: 0px;"><li style="margin-bottom: 0.1em;"><span style="font-family: helvetica;">Adoptar estrategias orientadas a la búsqueda de soluciones.</span></li></ul><ul style="background-color: white; color: #222222; font-size: 14px; list-style-image: url("/w/skins/Vector/images/bullet-icon.svg?872f1"); margin: 0.3em 0px 0px 1.6em; padding: 0px;"><li style="margin-bottom: 0.1em;"><span style="font-family: helvetica;">Usar razonamiento abductivo o productivo.</span></li></ul><ul style="background-color: white; color: #222222; font-size: 14px; list-style-image: url("/w/skins/Vector/images/bullet-icon.svg?872f1"); margin: 0.3em 0px 0px 1.6em; padding: 0px;"><li style="margin-bottom: 0.1em;"><span style="font-family: helvetica;">Emplear métodos de modelado espacial o gráfico no verbales.</span></li></ul><p></p>
Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-36723092244353586742020-01-22T04:56:00.005-08:002020-11-24T09:46:26.781-08:00CARPETA PRESENTACION. ACTION DANCE<div class="separator" style="clear: both; text-align: center;">
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<br />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-80378756615364839172020-01-09T09:28:00.003-08:002020-11-24T06:18:04.562-08:00MENU GASTRONOMICO<div class="separator" style="clear: both; text-align: center;">
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<br />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-92156383805309379492019-08-14T09:42:00.003-07:002020-11-24T06:18:28.385-08:00MENU GASTRONOMICO<div class="separator" style="clear: both; text-align: center;">
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<br />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-10424274639238651052019-07-03T05:25:00.002-07:002020-11-24T06:39:59.277-08:00NAMING<!--[if !mso]>
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<![endif]--><div class="WordSection1"><div align="center" class="MsoNormal" style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnsJRXhzhj2l_2PxUUdCLhDziT1OyExJiQZxdEwZ082WR5z7H6R2cyaOWoqUq7nxNQ8eAKJypyxfITZde8JMQdHhnUvCGdrcXZQsAOLYZLGooSobDfDKfEUiZFag7F0zwsqHDDoWAqTSk/s1600/cover.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="601" data-original-width="854" height="450" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnsJRXhzhj2l_2PxUUdCLhDziT1OyExJiQZxdEwZ082WR5z7H6R2cyaOWoqUq7nxNQ8eAKJypyxfITZde8JMQdHhnUvCGdrcXZQsAOLYZLGooSobDfDKfEUiZFag7F0zwsqHDDoWAqTSk/w640-h450/cover.jpg" width="640" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>· EL LENGUAJE (que usamos a diario) TRASMITE
CULTURA (de la empresa) ·</span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">En un
contexto saturado, complejo y dinámico; de palabras (comunicación) trilladas,
con una abundante cantidad de propuestas en gimnasios, centros, institutos,
etc.; con un discurso redundante y anticuado en su “look and feel (imagen)”,
emerge una fuerte necesidad de una comunicación distinta; de una <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">cultura
distinta</i></b><i style="mso-bidi-font-style: normal;">. </i><b style="mso-bidi-font-weight: normal;">Una excelente oportunidad para re-imaginar y
recrear el vínculo, con una propuesta de <u>beneficio</u> mutuo, <i style="mso-bidi-font-style: normal;">de utilidad.</i></b><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br />
</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Cabe destacar que la percepción del concepto que se
tiene de los gimnasios, centros, etc., por parte del público, muchas veces se
limita a la cantidad, (como si fuese un medio finito o un ejercicio, solo en el
<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">marco de una
circunstancia), esto se debe a un proceso “educativo” que se ha iniciado en esa
dirección o se ha registrado una consciencia errónea de la función, o del “para
que” es necesario un lugar para cuidar la salud y no otro; y no se “ve” como<i style="mso-bidi-font-style: normal;"> un</i> <i style="mso-bidi-font-style: normal;">valor
diferencial para la vida; sino que pareciera enfocarse en el precio o en temas
más vanales.</i> <o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Hablamos
de Servicio, (no de producto), entonces hablamos de su función principal, <i style="mso-bidi-font-style: normal;">que es vender</i>; pero las relaciones
humanas que intervienen, implican <b style="mso-bidi-font-weight: normal;">reconocimiento
y confiabilidad</b>, entre otros puntos; y <b style="mso-bidi-font-weight: normal;">el
nombre está ligado a las personas que lo representan</b>; <b style="mso-bidi-font-weight: normal;"><u>ustedes son la marca en sí misma</u>. <br />
</b>He aquí el origen de la conexión necesaria, el compromiso. <br />
<b style="mso-bidi-font-weight: normal;">La coherencia (la asociación) de las
cualidades del nombre a ustedes y viceversa, es el mensaje más poderoso que
podemos dar y por el cual nos preferirán.<o:p></o:p></b></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>La madurez
comercial esta ligada a la calidad del trabajo y </span><i style="mso-bidi-font-style: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">su modo de acción, su filosofía de
trabajo, respira autenticidad, potencia, convicción, búsqueda de hacer tangible
lo intangible y podría proyectarlo, al manejo efectivo de algunas desventajas
que podrían estar implicadas en un proyecto, las dificultades ya las hemos
conversado en su momento.<o:p></o:p></span></i></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br />
<span> </span>Las claras capacidades individuales adquiridas, son las que trascienden la
satisfacción “material”/comercial de un proyecto. <o:p></o:p></span></i></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La
predisposición a ese diálogo y mantenerse relevantes, muchas veces, son lo
único necesario para lograr conexión, notoriedad y reconocimiento.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Con
el nombre, <b style="mso-bidi-font-weight: normal;">ESTAMOS CREANDO UNA
PERCEPCIÓN AFECTIVA CON EL RECEPTOR</b> que, a través de la comunicación
entendida como sistema, no solo como la función de informar, sino como proceso
de construcción; se logrará la sustentabilidad y por ende el éxito comercial.<br />
</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">El nombre debe tener la capacidad de responder y
adaptarse.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br />
<span> </span>El nombre y la marca, no son un elemento mágico que se suelta libremente y
seduce a las personas. Se debe <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u>planificar y gestionar</u></i></b> a
través de un plan estratégico para que pueda llegar a buen puerto. <b style="mso-bidi-font-weight: normal;">(Identidad, estrategia, comunicación,
implementación, medición, control y retroalimentación: Branding).<br />
</b>Sirve para generar, provocar una percepción adecuada y coherente con los
objetivos de la empresa. Le da coherencia a toda la estrategia de comunicación
que establece y lleva a cabo a través de los años. <o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Toda idea
universal se fundamenta en datos empíricos.</span></div><div class="MsoNormal" style="line-height: 150%;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br /></span></div><span><!--more--></span>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">BRANDING:</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> (proceso de construcción de una marca; estrategias, nombre,
piezas de comunicación, etc, para resaltar el poder de la marca)<br /><br />
</span></div><div class="MsoNormal" style="line-height: 150%;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Beneficios dentro y fuera de una empresa:<o:p></o:p></span></div>
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<i style="mso-bidi-font-style: normal;"><u><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Dentro de la estructura interna de una empresa</span></u></i><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">, un programa de branding bien implementado tiene fuerte
influencia emocional en los empleados. Mejora la moral y la motivación, reduce
la circulación de personal y atrae empleados de mayor nivel.<o:p></o:p></span></div>
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<i style="mso-bidi-font-style: normal;"><u><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Fuera de la estructura de la empresa</span></u></i><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">, un programa de branding ayuda a que los clientes tengan
una opinión más favorable de la empresa y se mantengan leales a la marca,
puedan respetarla e incluso hasta admirarla.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 11pt;">·</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;"> </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;">PROPUESTAS
DE NOMBRES </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 11pt;">· </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 14pt;">1<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">1. PRINCIPIOS y
CARACTERISTICAS.<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">SIGNIFICADO (que son
especiales) Y CONSISTENCIA (por el servicio).<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Inspirado
en el universo femenino </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">como
eje que atraviesa la gestión y aspira a cambiar el paradigma de comprensión de
la realidad femenina. Nace el nombre BY HER. ( No significa que tenga que ser
en mayúsculas, sino que esta forma, ayuda a la ràpida comprensión del
significado sin confundir). Toca la relación con la persona, no solo su “hacer”
físico, sino las habilidades blandas o soft, que tanto se necesita en este caso
y sin dudas, <b style="mso-bidi-font-weight: normal;">aquí se pone de manifiesto
concretamente, como “alma matter”, que “el cliente es lo primero” y todas las
actividades estarán “por ellas y para ellas”.</b><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Nombre
femenino. Bien específico. Reviste un aire de <u>exclusividad</u>. Habilita a
la narrativa, construir la propia historia. Además “her” es un pronombre que
indica posesión en inglés. De origen Inglés y según el contexto, significa: por
ella, con ella, de ella, su (de ella). EJ.: <i style="mso-bidi-font-style: normal;">By
her</i> family (por su familia), <i style="mso-bidi-font-style: normal;">By her</i>
action (mediante su acción). <br /><br />
</span></div><div class="MsoNormal" style="line-height: 150%;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Se pronuncia <i style="mso-bidi-font-style: normal;">bayjer.</i> Fué concebido en
idioma inglés y esto lleva a que el público lo asimile más rápidamente, ya que
es “esperable” y culturalmente establecido algunos nombres en este idioma.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Original. Creativo. Delicado. Con
presencia y fuerza. Simple, recordable, pregnante. Profesional. Persuasivo.
Connota atención exclusiva.</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #191d41; font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Gana valor sobre la base de cinco pilares principales: </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Seriedad, Autenticidad,
Proactividad, Responsabilidad y Confiabilidad.<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La propuesta se basa en mostrar una clara direccion a resultados
concretos para las mujeres. No hay lugar a confusión alguna.<br />
Corresponde y está en sintonía con la actitud de consumo estudiada.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">……………………………………………………………………………………………..<o:p></o:p></span><span style="font-family: helvetica; font-size: 13.3333px;">………………………………………..</span></div><div class="MsoNormal" style="line-height: 150%;"><span style="font-family: helvetica; font-size: 13.3333px;"><br /></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>2. MENSAJE Y FUNCION<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Indicador de valor (en la vida diaria). Porque, la percepción sería: Si
es para mi, entonces me conoce bien, lo que quiero y necesito.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Relaciona con acompañamiento. Maximiza. Proyecta. Denota cierto
prestigio.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Deja plasmado la intención de utilidad.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Sirve de experiencia útil. Finalidad FUNCIONAL A LA VIDA.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Se entiende que ofrece soluciones PERSONALIZADAS.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">…………………………………………………………………………………………</span><span style="font-family: helvetica; font-size: 13.3333px;">………………………………………</span><span style="font-family: helvetica; font-size: 10pt;">.……</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>3. DESTREZAS y PERSONALIDAD.
<br />
Según entonación (cuando se pronuncia).<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">BY HER</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">, trasmite credibilidad (legitimidad) y
contundencia (énfasis en el significado), positivismo, no languidez o
“estiramiento”, que en el imaginario, se traduciría en plazos largos de
realización. Por ej. Alguna palabra que contenta la L o la M. BY HER, es bien
concreto.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Suena como una empresa sólida. Informada. De fuerza laboral comprometida
y proactiva.<b style="mso-bidi-font-weight: normal;"><br />
</b>Por su gramática y conceptualización, tiene la capacidad de adaptación a
todo nivel de servicios, ya que no se enfoca solo en Wellness y/o Gym.<br />
Fácil de memorizar, pronunciar y escribir. Es conciso y original.<br />
No es un nombre de fantasía, (tipo inventado) es de fuente (de la lengua
original). Interesante, llama a la atención.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Se percibe como actual y creativo.<o:p></o:p></span></div>
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<div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">4. ESTRUCTURA<br />
</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">FONOLOGIA y GRAMATICA EN
LA COMUNICACION<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Descomposición: <o:p></o:p></span></i></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">- <u>Desde el punto de vista del <b style="mso-bidi-font-weight: normal;">hablante
y del oyente</b></u>:<br />
El sonido <b style="mso-bidi-font-weight: normal;">BY HER</b> se<b style="mso-bidi-font-weight: normal;"> </b>acentúa en <b style="mso-bidi-font-weight: normal;">HER</b>, sonando enérgico, vibrante y sólido.<br />
Su <b style="mso-bidi-font-weight: normal;">pronunciación</b>, inicia con un
razgo vocal (aparato fonador) sonoro cálido es cerrado (“<b style="mso-bidi-font-weight: normal;">bay”</b>) y le sigue (<b style="mso-bidi-font-weight: normal;">“ger”</b>)
que suena en sintonía, para dar la percepción de armonía. No tiene “golpes”
sonoros.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">LONGITUD SONORA: Es una palabra concisa, funciona en bloque positivo,
distinto a las palabras más largas que se leen más despacio y tienden a
percibirse como lentitud. La fonética auditiva <b style="mso-bidi-font-weight: normal;">BY HER</b>, se percibe como positiva, por su energía (onda acústica de
alta frecuencia, más “viva”) y forma una armonía rítmica.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #1f497d; font-family: "helvetica"; font-size: 10pt; line-height: 150%;">ANEXO:</span></b><i style="mso-bidi-font-style: normal;"><span style="color: #1f497d; font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> En el
timpano suena la palabra hablada y se convierte en impulsos nerviosos, es decir
que se reacciona ante las ondas sonoras que las palabras emiten al ser
pronunciadas.</span></i><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span style="font-size: 13.3333px;">………………………………………</span>………………………………………………………………………………………………<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>5. ESCRITURA</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> <br />
Las palabras se perciben <b style="mso-bidi-font-weight: normal;">como figuras</b>
y estas “formas visibles” también determinan el significado percibido.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">5.1. </span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">CLASE DE LETRAS:<br />
<i style="mso-bidi-font-style: normal;">Influencia relevante, de las consonantes
y las vocales, en las palabras:<br />
</i><b style="mso-bidi-font-weight: normal;">B, </b>inicial consonante, trasmite
presencia firme y serena, distinto al sonido de una T, que provocaría choque,
(más en las personas sinestésicas).<br />
<b style="mso-bidi-font-weight: normal;">A,</b> vocal, femenina. Su presencia es
respetada en la pronunciación.<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Y,</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> su longitud es corta y efectiva, que le
dá terminación. <i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">HER,</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> genera sonido fuerte. No así si tuviese
alteraciones S o C, al pronunciarse. Termina en R, con espíritu wild (salvaje).<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">…………………………………………………………………………………………….…<o:p></o:p></span><span style="font-family: helvetica; font-size: 13.3333px;">………………….…</span><span style="font-family: helvetica; font-size: 13.3333px;">……………</span></div><div class="MsoNormal" style="line-height: 150%;"><span style="font-family: helvetica; font-size: 13.3333px;"><br /></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>6. DEBILIDADES Y
SOLUCIONES<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La debilidad podría darse al escribirse, se resuelve, a nivel digital,
para evitar que se escriba distorcionado o mal. Reforzando su escritura en
todas las piezas de comunicación.<br />
Si bien hemos estudiado que el idioma italiano o el español, serían ideales, en
el contexto de Villa Bosch, por su idiosincracia y su origen; podemos desafiar
este concepto, porque sucede que el mundo está<span style="mso-spacerun: yes;">
</span>globalizado y responde positivamente al idioma inglés, no es
perjudicial, además otra ventaja, es que sirve para expandir servicios y
proyectar franquicias en todo el mundo.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">…</span><span style="font-family: helvetica; font-size: 13.3333px;">………………….…</span><span style="font-family: helvetica; font-size: 13.3333px;">………………….…</span><span style="font-family: helvetica; font-size: 10pt;">……………………………………………………………………………………</span></div>
<div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br /></span></b></div><div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>7. ESTRATEGIA
COMUNICACIONAL<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">A la hora de elegir un gym o un lugar para cuidarse; las mujeres,
parecieran no buscar ni lugares con más máquinas, ni más actividades; sino la
capacidad de conectar (se) unas con otras, con un profesional, en un medio
comprometido, serio e innovador espacio, hacia el propósito común.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Hacer énfasis en la <i style="mso-bidi-font-style: normal;">función enriquecedora
para si misma, </i>ser iniciador, impulsor del cambio para ellas con
exclusividad, hace las veces de DIFERENCIADOR en el mercado, en esta propuesta:
nosotros somos capaces de impulsar “con los ojos cerrados, desafiar
directamente” lo que necesitan, sin vueltas. <br />
<i style="mso-bidi-font-style: normal;">Las mujeres quieren y necesitan ir por
más, por todo y nosotros se lo brindamos. <b style="mso-bidi-font-weight: normal;">La
inteligencia se convierte en utilidad.</b> <b style="mso-bidi-font-weight: normal;">BY
HER, DIFICIL DE IMITAR!</b></i></span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Todo el Branding (sistema de comunicación), debería acompañar a partir
de aqui y consolidar esta propuesta.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La estrategia es posicionar al negocio, como si fuera el
indicado para las mujeres; quien genera para ellas, por ellas y es su propósito
hacer que disfruten de todo lo que brinda el mismo, exclusivamente.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br />
</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">……</span><span style="font-family: helvetica; font-size: 13.3333px;">………………….…</span><span style="font-family: helvetica; font-size: 13.3333px;">………………….…</span><span style="font-family: helvetica; font-size: 10pt;">…………………………………………………………………………………</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>8. </span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">REGISTRO
DE DOMINIO EN INTERNET</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Dominio disponible .com.ar (29 de Abril de 2019).</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 11pt;">·</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;"> </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;">PROPUESTAS
DE NOMBRES </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 11pt;">· </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 14pt;">2</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;"><o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6McaHpHPebi-nugEnTcs3HAAfivSTiwSnzd0thIQr9hD2KW8W_gh-r8kBhGDhbeIz-aQpypSOKKTeB0IheYQeCTyWLoZjJDk_PIdOWo4hIH3TbSTIinSt_rIMlu4rFJXwHdEEf-ALPbc/s1600/steptonic.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="528" data-original-width="1600" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6McaHpHPebi-nugEnTcs3HAAfivSTiwSnzd0thIQr9hD2KW8W_gh-r8kBhGDhbeIz-aQpypSOKKTeB0IheYQeCTyWLoZjJDk_PIdOWo4hIH3TbSTIinSt_rIMlu4rFJXwHdEEf-ALPbc/s640/steptonic.png" width="640" /></a></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">1. PRINCIPIOS y
CARACTERISTICAS.<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Inspirado
en la actividad en sí y avances (más relacionado a gimnasios), </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">como eje que atraviesa la
gestión. Nace el nombre <i style="mso-bidi-font-style: normal;">Step Tonic</i>.
Se manifiesta más general. </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Bien
específico. Reviste un aire de “fuerza”. De origen Inglés, STEP (Paso, tanto en
un gim como en la vida) TONIC, (tónico, refrescante, vitamina). Da una
percepción de pasos saludables, tonificantes, para fortalecerse. <o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Desde
otra perspectiva, tiene que ver con los pasos que vamos dando para lograr
objetivos también.<br />
Se pronuncia <i style="mso-bidi-font-style: normal;">Steptanic (no llega a ser
una A, es una OA).</i> Sugiere movimiento, actividad.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Fué
concebido en idioma inglés y esto lleva a que el público lo asimile más
rápidamente, ya que es “esperable” y culturalmente establecido algunos nombres
en este idioma.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Con presencia y fuerza. Simple,
recordable, compuesto, pregnante. Profesional. Persuasivo.</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #191d41; font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Gana valor sobre la base de tres pilares principales: </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Seriedad, Proactividad,
Avance.<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La propuesta se basa en mostrar una clara dirección a resultados
concretos para las mujeres. No hay lugar a confusión alguna.<br />
Corresponde y está en sintonía con la actitud de consumo estudiada también.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>2. MENSAJE Y FUNCION<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Proyecta. Deja plasmado la intención de desarrollo.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Sirve de experiencia útil. Finalidad cubrir la necesidad de dar pasos
fortaleciéndose. La combinación de Step y Tonic, hace una relación armónica.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>3. DESTREZAS y PERSONALIDAD.
<br />
Según entonación (cuando se pronuncia).<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">STEP TONIC</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">, trasmite credibilidad (legitimidad) y positivismo,
no languidez o “estiramiento”, que en el imaginario, se traduciría en plazos
largos de realización. Por ej. Alguna palabra que contenta la L o la M. STEP
TONIC, es bien concreto.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Suena como una empresa sólida. De fuerza laboral comprometida y
proactiva.<b style="mso-bidi-font-weight: normal;"><br />
</b>Por su gramática y conceptualización, tiene la capacidad de adaptación a
todo nivel de servicios, ya que no se enfoca solo en Wellness y/o Gym, por su
percepción de pasos fortalecidos, para la vida.<br />
Fácil de memorizar, pronunciar y escribir. Es conciso y original.<br />
No es un nombre de fantasía, (tipo inventado) es de fuente (de la lengua
original). Interesante, llama a la atención. Se percibe como actual.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>4. ESTRUCTURA<br />
</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">FONOLOGIA y GRAMATICA EN
LA COMUNICACION<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Descomposición: <o:p></o:p></span></i></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">- <u>Desde el punto de vista del <b style="mso-bidi-font-weight: normal;">hablante
y del oyente</b></u>:<br />
El sonido <b style="mso-bidi-font-weight: normal;">STEP TONIC </b>se<b style="mso-bidi-font-weight: normal;"> </b>acentúa en <b style="mso-bidi-font-weight: normal;">TO</b>, sonando enérgico, vibrante y sólido.<br />
Su <b style="mso-bidi-font-weight: normal;">pronunciación</b>, inicia con un
razgo vocal (aparato fonador) sonoro cálido es cerrado (“<b style="mso-bidi-font-weight: normal;">step”</b>) y le sigue (<b style="mso-bidi-font-weight: normal;">“tonic”</b>)
que suena en sintonía, para dar la percepción de armonía. Si bien, TO, es más
fuerte, no tiene “golpes” sonoros.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">LONGITUD SONORA: Es una palabra concisa, funciona en bloque positivo,
distinto a las palabras más largas que se leen más despacio y tienden a
percibirse como lentitud. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #1f497d; font-family: "helvetica"; font-size: 10pt; line-height: 150%;">ANEXO:</span></b><i style="mso-bidi-font-style: normal;"><span style="color: #1f497d; font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> En el
timpano suena la palabra hablada y se convierte en impulsos nerviosos, es decir
que se reacciona ante las ondas sonoras que las palabras emiten al ser
pronunciadas.</span></i><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>5. ESCRITURA</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> <br />
Las palabras se perciben <b style="mso-bidi-font-weight: normal;">como figuras</b>
y estas “formas visibles” también determinan el significado percibido. Es un
neologismo.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">5.1. </span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">CLASE DE LETRAS:<br />
<i style="mso-bidi-font-style: normal;">Influencia relevante, de las consonantes
y las vocales, en las palabras:<br />
</i><b style="mso-bidi-font-weight: normal;">S, </b>inicial consonante, trasmite
presencia serena, distinto al sonido de una X.<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">TEP, </span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">suena “tranquilamente”. Sin alteraciones.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">TONIC,</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> su longitud es corta y efectiva, que
inicia con más fuerza; genera sonido fuerte. No así si tuviese alteraciones S o
C, al pronunciarse.<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>6. DEBILIDADES Y
SOLUCIONES<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La debilidad podría darse al entrar en el mundo digital, y se resuelve,
a nivel digital también, pero con un enfoque transversal, para evitar
confusiones con otros rubros. Reforzando su comunicación, en todas las piezas.<br />
Si bien hemos estudiado que el idioma italiano o el español, serían ideales, en
el contexto de Villa Bosch, por su idiosincracia y su origen; podemos desafiar
este </span><span style="font-family: helvetica; font-size: 10pt;">concepto, porque sucede que el mundo está</span><span style="font-family: helvetica; font-size: 10pt; mso-spacerun: yes;"> </span><span style="font-family: helvetica; font-size: 10pt;">globalizado y responde positivamente al
idioma inglés, no es perjudicial,</span></div></div><div class="WordSection10">
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">además otra ventaja, es que sirve para expandir servicios y proyectar
franquicias en todo el mundo.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p> </o:p></span><span style="font-family: "helvetica"; font-size: 10pt;"> </span></div></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>7. ESTRATEGIA
COMUNICACIONAL<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Hacer énfasis en la <i style="mso-bidi-font-style: normal;">función UTILITARIA</i>.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Todo el Branding (sistema de comunicación), debería acompañar a partir
de aqui y consolidar esta propuesta.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La estrategia es posicionar al negocio, como si fuera el
indicado para las mujeres; quien genera para ellas, por ellas y es </span><span style="font-family: helvetica; font-size: 10pt;">su propósito hacer que disfruten de todo lo que brinda el
mismo, exclusivamente.</span></div>
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DE DOMINIO EN INTERNET<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Dominio disponible .com.ar (29 de Abril de 2019).<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 11pt;">·</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;"> </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;">PROPUESTAS
DE NOMBRES </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 11pt;">· </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 14pt;">3</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;"><o:p></o:p></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIBxwBvphGD_uEyN-N8EgblyaU1g0giTwtgdiS5kA9vyJV27bgpXsL2WkfP4X7C076AT1rxNbHsVYj93jNjsMNSC83fqlV3pXVTrqBjL3LbVM6JPMEHQ9tizYEJH58jz6OyJusIUJXzAg/s1600/Affinity.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="567" data-original-width="1390" height="259" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIBxwBvphGD_uEyN-N8EgblyaU1g0giTwtgdiS5kA9vyJV27bgpXsL2WkfP4X7C076AT1rxNbHsVYj93jNjsMNSC83fqlV3pXVTrqBjL3LbVM6JPMEHQ9tizYEJH58jz6OyJusIUJXzAg/s640/Affinity.png" width="640" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>1. PRINCIPIOS y
CARACTERISTICAS.<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Inspirado
en la evidente necesidad de acompañamiento y dedicación plena, a las mujeres de
hoy, multifascéticas, flexibles, empáticas; </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">como eje que atraviesa la cultura de la empresa. Nace el
nombre <i style="mso-bidi-font-style: normal;">Affinity</i>. Abrazando la
empatía. Al trabajo en equipo. </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">De origen
Inglés. Significa afinidad en inglés. Proximidad, adecuación, afín. Que se
entienden, porque se conocen y las conocen. Incluso en latín significa
parentesco de sangre. HABLA DE VALORES.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: 150%;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br /></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Femenino.</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> No es un verbo, que se relacione a la actividad, sino a
enriquecer la relación. No se forma desde ningún verbo. Es una CUALIDAD, UN
ADJETIVO.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Se
pronuncia <i style="mso-bidi-font-style: normal;">como se escribe. </i>Sugiere fuerte
conección. Fué concebido en idioma inglés y esto lleva a que el público lo
asimile más rápidamente, ya que es “esperable” y culturalmente establecido
algunos nombres en este idioma. </span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Con presencia. Simple, recordable,
pregnante. Profesional. Persuasivo.</span></b></div><div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br /></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>Gana valor sobre la base de tres pilares principales: </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Seriedad. Compromiso. Versatilidad.<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La propuesta se basa en mostrar una clara direccion a la relación de
ellas con nuestra propuesta de servicios. No hay lugar a confusión alguna.<br />
Corresponde y está en sintonía con la actitud de consumo estudiada también.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>2. MENSAJE Y FUNCION<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Potenciar la interconección. Sirve de experiencia enriquecedora. Función
benefactora. Que se logre asociar con algo positivo. Contruir relevancia a
través del entendimiento mutuo. FUNCION EMOCIONAL.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>3. DESTREZAS y PERSONALIDAD.
<br />
Según entonación (cuando se pronuncia).<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">AFFINITY</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">, trasmite credibilidad (legitimidad) y positivismo,
no languidez o “estiramiento”, que en el imaginario, se traduciría en plazos
largos de realización. Por ej. Alguna palabra que contenta la L o la M. STEP
TONIC, es bien concreto.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Suena como una empresa sólida. De fuerza laboral comprometida y
proactiva.<b style="mso-bidi-font-weight: normal;"><br />
</b>Por su gramática y conceptualización, tiene la capacidad de adaptación a
todo nivel de servicios, ya que no se enfoca solo en Wellness y/o Gym, por su
percepción de pasos fortalecidos, para la vida.<br />
Fácil de memorizar, pronunciar y escribir. Es conciso y original.<br />
No es un nombre de fantasía, (tipo inventado) es de fuente (de la lengua
original). Interesante, llama a la atención.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Se percibe como actual y con buena energía.<o:p></o:p></span></div>
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<div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br /></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>4. ESTRUCTURA<br />
</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">FONOLOGIA y GRAMATICA EN
LA COMUNICACION<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Descomposición: <o:p></o:p></span></i></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">- <u>Desde el punto de vista del <b style="mso-bidi-font-weight: normal;">hablante
y del oyente</b></u>:<br />
El sonido <b style="mso-bidi-font-weight: normal;">AFFINITY </b>se<b style="mso-bidi-font-weight: normal;"> </b>acentúa en <b style="mso-bidi-font-weight: normal;">FI</b>, sonando enérgico, vibrante y sólido.<br />
Su <b style="mso-bidi-font-weight: normal;">pronunciación</b>, inicia con un
razgo vocal (aparato fonador) sonoro cálido es cerrado (“<b style="mso-bidi-font-weight: normal;">affi”</b>) y le sigue (<b style="mso-bidi-font-weight: normal;">“nity”</b>)
que suena en sintonía, para dar la percepción de armonía, no tiene “golpes”
sonoros.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">LONGITUD SONORA: Es una palabra concisa, funciona en bloque positivo,
distinto a las palabras más largas que se leen más despacio y tienden a
percibirse como lentitud. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #1f497d; font-family: "helvetica"; font-size: 10pt; line-height: 150%;">ANEXO:</span></b><i style="mso-bidi-font-style: normal;"><span style="color: #1f497d; font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> En el
timpano suena la palabra hablada y se convierte en impulsos nerviosos, es decir
que se reacciona ante las ondas sonoras que las palabras emiten al ser
pronunciadas.</span></i><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>5. ESCRITURA</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> <br />
Las palabras se perciben <b style="mso-bidi-font-weight: normal;">como figuras</b>
y estas “formas visibles” también determinan el significado percibido.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">5.1. </span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">CLASE DE LETRAS:<br />
<i style="mso-bidi-font-style: normal;">Influencia relevante, de las consonantes
y las vocales, en las palabras:<br />
</i><b style="mso-bidi-font-weight: normal;">AFFI, </b>inicial vocal, trasmite
presencia FEMENINA, distinto al sonido de una O.<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">NITY, </span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">suena “tranquilamente”. Sin alteraciones;
su longitud es corta y efectiva. No así si tuviese alteraciones S o C, al
pronunciarse.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>6. DEBILIDADES Y
SOLUCIONES<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La debilidad podría darse en la escritura, por las dos F, y se resuelve,
a nivel digital también, para evitar confusiones. Reforzando su comunicación,
en todas las piezas.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>7. ESTRATEGIA
COMUNICACIONAL<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Hacer énfasis en la <i style="mso-bidi-font-style: normal;">CONECCION</i>.
Trato, comunicación.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Todo el Branding (sistema de comunicación), debería acompañar a partir
de aqui y consolidar esta propuesta.<o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La estrategia es posicionar al negocio, como concepto claro
de afinidad con ellas.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br />
</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">…………………………………………………………………………</span><span style="font-family: helvetica; font-size: 13.3333px;">………………….......</span><span style="font-family: helvetica; font-size: 10pt;">……………………………</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>8. </span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">REGISTRO
DE DOMINIO EN INTERNET</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Dominio disponible .com.ar (29 de Abril de 2019).<o:p></o:p></span></div>
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DE NOMBRES </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 11pt;">· </span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 14pt;">4</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #8000ff; font-family: "helvetica"; font-size: 10pt;"><o:p></o:p></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisNfM9Kc_oXY40QRyUBBIpOksx-2M8YsfaX1PCDxRtGTn3pDkRWEfWvwAQn6S6NPmWYHF6mwo4bqyNyTYzuScSQBXDGmHir4oqfPROCBRT8-0zSiVkKiSK_SJsNSgI4OzKrOq0yVpMnxE/s1600/wherup.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="376" data-original-width="1189" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisNfM9Kc_oXY40QRyUBBIpOksx-2M8YsfaX1PCDxRtGTn3pDkRWEfWvwAQn6S6NPmWYHF6mwo4bqyNyTYzuScSQBXDGmHir4oqfPROCBRT8-0zSiVkKiSK_SJsNSgI4OzKrOq0yVpMnxE/s640/wherup.png" width="640" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>1. PRINCIPIOS y
CARACTERISTICAS.<o:p></o:p></span></b></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Inspirado
en la creación de un nombre creativo para cubrir necesidades de originalidad,
unicidad y pregnancia, temas, que a las mujeres de hoy, les atrae. </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Nace el nombre <i style="mso-bidi-font-style: normal;">WherUp</i>.
Deriva de Where (donde) Up (arriba); el alma matter, es que posicionar a la
empresa como el lugar donde pasa todo. La magia sucede allí. Trasciende lo
tradicional. Es más actual y dinámico. <o:p></o:p></span></div>
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<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">De
origen Inglés. HABLA DE EMPUJE, PERSONALIDAD, CONVICCION.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Es
un ADVERBIO DE LUGAR, sugiere cualidad en el lugar.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Se
pronuncia <i style="mso-bidi-font-style: normal;">Werap. </i>Sugiere fuerte personalidad
y carácter de avance.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Fué
concebido en idioma inglés y esto lleva a que el público lo asimile más
rápidamente, ya que es “esperable” y culturalmente establecido algunos nombres
en este idioma.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">NO ES DE FUENTE (fue creado en el
proceso creativo). Inteligente. Original. Con presencia. Simple, recordable,
pregnante. Profesional. Persuasivo.</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: #191d41; font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Gana valor sobre la base de tres pilares principales: </span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Personalidad.
Compromiso. Versatilidad. </span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La
propuesta se basa en mostrar una clara dirección a o nuevo en servicio. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Corresponde y está en sintonía con la actitud de consumo estudiada
también.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">………………………………………</span><span style="font-family: helvetica; font-size: 13.3333px;">………………….......</span><span style="font-family: helvetica; font-size: 13.3333px;">………………….......</span><span style="font-family: helvetica; font-size: 10pt;">……………………………………………</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>2. MENSAJE Y FUNCION<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Si bien no se reconoce como un centro de actividades para la salud
física y mental, en principio. Se potencia, a través de los valores que tienen
y brindarán, con una comunicación que impacte sobre ello. Se puede lograr
identidad única.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">……………………………………</span><span style="font-family: helvetica; font-size: 13.3333px;">…………………......................</span><span style="font-family: helvetica; font-size: 10pt;">…………………………………………………….……</span></div>
<div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br /></span></b></div><div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>3. DESTREZAS y PERSONALIDAD.
<br />
Según entonación (cuando se pronuncia).<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">WHERUP</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">, trasmite credibilidad (legitimidad) y positivismo,
no languidez o “estiramiento”, que en el imaginario, se traduciría en plazos
largos de realización. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Suena como una empresa sólida. De fuerza laboral comprometida y
proactiva.<b style="mso-bidi-font-weight: normal;"><br />
</b>Por su gramática y conceptualización, tiene la capacidad de adaptación a
todo nivel de servicios, ya que no se enfoca solo en Wellness y/o Gym.<br />
Fácil de memorizar, pronunciar y escribir. Es conciso y original.<br />
Interesante, llama a la atención.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Se percibe como actual y con buena energía.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">…………………………………………………………………………………………....................………………….......…<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br /></span></b></div><div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>4. ESTRUCTURA<br />
</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">FONOLOGIA y GRAMATICA EN
LA COMUNICACION<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Descomposición: <o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">- <u>Desde el punto de vista del <b style="mso-bidi-font-weight: normal;">hablante
y del oyente</b></u>:<br />
El sonido <b style="mso-bidi-font-weight: normal;">WHERUP </b>se<b style="mso-bidi-font-weight: normal;"> </b>acentúa en <b style="mso-bidi-font-weight: normal;">WE (que puede entenderse como nosotras, también)</b>, sonando enérgico,
vibrante y sólido.<br />
Su <b style="mso-bidi-font-weight: normal;">pronunciación</b>, inicia con un
razgo vocal (aparato fonador) sonoro cálido es cerrado (“<b style="mso-bidi-font-weight: normal;">wer”</b>) y le sigue (<b style="mso-bidi-font-weight: normal;">“ap”</b>)
que suena en sintonía, para dar la percepción de armonía, no tiene “golpes”
sonoros. Igual a los otros.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">LONGITUD SONORA: Es una palabra concisa, funciona en bloque positivo,
distinto a las palabras más largas que se leen más despacio y tienden a
percibirse como lentitud. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #1f497d; font-family: "helvetica"; font-size: 10pt; line-height: 150%;">ANEXO:</span></b><i style="mso-bidi-font-style: normal;"><span style="color: #1f497d; font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> En el
timpano suena la palabra hablada y se convierte en impulsos nerviosos, es decir
que se reacciona ante las ondas sonoras que las palabras emiten al ser
pronunciadas.</span></i><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">…………………………………………………………….............................................………………………………….....<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span></span></b></div><div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>5. ESCRITURA</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"> <br />
Las palabras se perciben <b style="mso-bidi-font-weight: normal;">como figuras</b>
y estas “formas visibles” también determinan el significado percibido.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">5.1. </span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">CLASE DE LETRAS:<br />
<i style="mso-bidi-font-style: normal;">Influencia relevante, de las consonantes
y las vocales, en las palabras:<br />
</i><b style="mso-bidi-font-weight: normal;">WHER, </b>inicial consonante. La H,
le dá percepción de importante.<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">UP, </span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">suena “tranquilamente”. Sin alteraciones;
su longitud es corta y efectiva. No así si tuviese alteraciones S o C, <br />al
pronunciarse.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">…………………………………………………………………………………………….….....<o:p></o:p></span><span style="font-family: helvetica; font-size: 13.3333px;">..........................................</span></div>
<div class="MsoNormal" style="line-height: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br /></span></b></div><div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>6. DEBILIDADES Y
SOLUCIONES<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La debilidad podría darse en la escritura, por la H, pero no reviste
gravedad.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">……………………………………………………………………………………………....</span><span style="font-family: helvetica; font-size: 13.3333px;">..........................................</span><span style="font-family: helvetica; font-size: 10pt;">......</span></div>
</div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br clear="all" style="break-before: auto; mso-break-type: section-break; page-break-before: auto;" />
</span></b>
<br />
<div class="WordSection22">
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>7. ESTRATEGIA
COMUNICACIONAL<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Hacer énfasis en la <i style="mso-bidi-font-style: normal;">CONECCION</i>.
Trato, comunicación.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Todo el Branding (sistema de comunicación), debería acompañar a partir
de aqui y consolidar esta propuesta.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">La estrategia es posicionar al negocio, como concepto claro
de afinidad con ellas.</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><br />
</span><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">………………………………………………………………………………………………</span><span style="font-family: helvetica; font-size: 13.3333px;">..........................................</span><span style="font-family: helvetica; font-size: 10pt;">……</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><span> </span>8. </span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">REGISTRO
DE DOMINIO EN INTERNET</span></b><span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">Dominio disponible .com.ar (29 de Abril de 2019).<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "helvetica"; font-size: 10pt; line-height: 150%;">……………………………………………………………………………………………………..</span><span style="font-family: helvetica; font-size: 13.3333px;">.........................................</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
</div>
<i><span style="color: #8000ff; font-family: "times"; font-size: 12pt; line-height: 150%;"><br clear="all" style="break-before: auto; mso-break-type: section-break; page-break-before: auto;" />
</span></i>
<br />
<div class="MsoNormal">
<br /></div>
<!--EndFragment--><br />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-15522567127395284522019-06-18T04:47:00.001-07:002019-06-18T04:47:15.749-07:00Timeline. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9Zw7MwK1D40RtQuZCzp6k5S_zvFi3Iu8BRbZ0wY7R6R5szWu2-RoL_AsTot5PjiL6NfYFeHCuxb4BA9QAOU1llfMRkk4Pq7d2kkWapxmFduv_vBbPNannLQ2QD0dfnNQbXadfZcdq4jI/s1600/61570662_141929596986796_3070353434797362094_n%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1107" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9Zw7MwK1D40RtQuZCzp6k5S_zvFi3Iu8BRbZ0wY7R6R5szWu2-RoL_AsTot5PjiL6NfYFeHCuxb4BA9QAOU1llfMRkk4Pq7d2kkWapxmFduv_vBbPNannLQ2QD0dfnNQbXadfZcdq4jI/s640/61570662_141929596986796_3070353434797362094_n%25281%2529.jpg" width="624" /></a></div>
<br />
<br />
<span style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;">Trabajando en un modelo preformativo de evaluación del trabajo.</span><br style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;">Marco lógico:</span><br style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;">. 4 dimensiones de Persepectivas.</span><br style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;">. Indicadores. Etapas.</span><br style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;">. Objetivos</span><br style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;">. Rendimiento</span><br style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" /><span style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;">. Plan. Do. Check. Action.</span><br style="background-color: white; font-family: -apple-system, system-ui, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; font-size: 14px;" />Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-14974859053031772432019-05-08T06:00:00.001-07:002020-11-24T06:41:59.337-08:00PROPUESTA DE NUEVO ROL PARA EL EQUIPO DE TRABAJO. PLAYER-COACH<p style="text-align: left;"><span style="font-family: helvetica;">JUGADOR ESTRATÉGICO-ENTRENADOR:</span><span style="font-family: helvetica;"><br /></span><span style="font-family: helvetica;"> * REQUIERE: PRESENCIA PERMANENTE (contacto directo).</span></p><div style="text-align: left;"><span style="font-family: helvetica;"><br /></span><b><span style="font-family: helvetica;">Capacidades requeridas:</span></b><b><span style="font-family: helvetica;"><br /></span></b><span style="font-family: helvetica;">
. Muy buenas habilidades de comunicación.<br /></span><span style="font-family: helvetica;">
. Fuertes habilidades de negociación e influencia.<br /></span><span style="font-family: helvetica;">
. Entiende el concepto de propiedad total de sus clientes y objetivos.<br /></span><span style="font-family: helvetica;">
. Evaluar, observar, ejecutar, ajustar y planificar tareas, de acuerdo con el objetivo de negocio.<br /></span><span style="font-family: helvetica;">
. Como guía de trabajo, que, el equipo debe estar integrado; La función es un mentor de la ética.<br /></span><span style="font-family: helvetica;">
. Proporcionará orientación efectiva a los asociados de apoyo.<br /></span><span style="font-family: helvetica;">
. Externalice a todos lo que funciona y lo que no funciona, y aconseje detalles y ajustes para todos los procesos y cada uno.<br /></span><span style="font-family: helvetica;">
. Preste atención a las necesidades de la empresa que AFECTAN la capacidad del equipo para proporcionar el mayor valor a los clientes.<br /></span><span style="font-family: helvetica;">
. Facilitar el desarrollo de todos los procedimientos que impactan día a día.<br /></span><span style="font-family: helvetica;">
. Apoyará a la cabeza y entrenará (sobre habilidades blandas). Gestión de soporte.<br /></span><span style="font-family: helvetica;">
. Agregue talentos y capacidades que complementen y mejoren la propuesta de valor para el cliente.<br /></span><span style="font-family: helvetica;">
. Se gestionará proactivamente una nueva forma de participación.<br /></span><span style="font-family: helvetica;">
. Acompañar el desarrollo de los miembros y asegurar su crecimiento.<br /></span><span style="font-family: helvetica;">
. Embajador y contribución activa a la cultura en general y más profunda, como un medio para mejorar la eficiencia y los niveles de rendimiento.<br /></span><span style="font-family: helvetica;">
. Optimización de procesos, tanto servicios como resultados, la respuesta a las necesidades de los clientes.<br /></span><span style="font-family: helvetica;">
. Puede representar al equipo en las reuniones de cabeza cuando corresponda.<br /></span><span style="font-family: helvetica;">
. Generar los cambios que el negocio está necesitando (momento).<br /></span><span style="font-family: helvetica;">
. Crear identidad y sentido de pertenencia.</span></div><div style="background-color: white; color: #222222; font-size: small; text-align: left;">
<div>
<br /></div>
</div>
Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0tag:blogger.com,1999:blog-6281063321855707627.post-6884989238294194022019-05-01T09:32:00.003-07:002020-11-24T06:44:20.920-08:00FELIZ DIA DEL TRABAJADOR<div style="text-align: center;">
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<p style="text-align: left;"></p><h4 style="text-align: center;"><span style="font-family: helvetica;"><b><span face=""helvetica neue" , "arial" , "helvetica" , sans-serif" style="font-size: large;">Feliz día del trabajador! :)<br /></span></b><i>Make it happen.<br /></i><i>Healthy disrespect for the imposible </i></span></h4><h4 style="text-align: center;"><div style="text-align: left;"><span style="font-family: helvetica; font-style: italic;"><br /></span></div><span style="font-family: helvetica;"><div style="text-align: left;"><br /></div><i style="font-weight: normal;"><div style="text-align: left;"><i>Useful and pro synthesis of resources about web design:</i></div></i></span></h4><h4 style="text-align: center;"><span style="font-family: helvetica;"><div style="text-align: left;"><i>Enjoy and capitalise it</i></div></span></h4><h4 style="text-align: center;"><p style="text-align: left;"><span style="font-family: helvetica; font-size: x-small;"><br />All together>> <br /><a href="https://www.adobe.com/la/products/dreamweaver.html?gclid=Cj0KCQjwh6XmBRDRARIsAKNInDGpYABr3xgxpNuCJucHMdtVzqVY7uHrRRIIw9OT-a-GWVNDquexc78aAoX4EALw_wcB&sdid=KQPSF&mv=search&ef_id=Cj0KCQjwh6XmBRDRARIsAKNInDGpYABr3xgxpNuCJucHMdtVzqVY7uHrRRIIw9OT-a-GWVNDquexc78aAoX4EALw_wcB:G:s&s_kwcid=AL!3085!3!302855001270!e!!g!!dreamweaver">Dreaweaver</a> (to design)<br /><a href="https://picjumbo.com/">FREE PHOTOS</a> <br /><a href="https://getbootstrap.com/2.3.2/getting-started.html">BOOTSTRAP<span> (html and css)<br /></span></a><a href="https://jquery.com/download/">JQUERY</a> (programming)<br /><a href="https://fonts.google.com/">FONTS</a> (google)<br /><a href="https://www.colourlovers.com/palette">COLOR PALLETTE</a> (colours)<br /><a href="https://filezilla-project.org/"></a><a href="https://filezilla-project.org/">FTP</a> (to upload files)</span></p></h4><p></p>
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Dg Laura Elíashttp://www.blogger.com/profile/06596657099569536698noreply@blogger.com0