BRANDING. Problem-solving: NAMING. Point of difference.

BRANDING. Solving-problem: NAMING.

I JUST WORKED ON NAMING (SPECIFICALLY IN POINT OF DIFFERENCE) NOT LOOK & FEEL. IN ORDER TO COMMUNICATE MEANING ACCURATELY. 

I started with questions: Does it communicate the essence of the brand is trying to convey? In what ways? What type of name is it?, Why do they do? Why do they love?.
Why do they want?, etc...

I'M NOT WORKED ON LOOK & FEEL. These touch points include typography, colours, layout, photography and illustrations, tone of voice, and of course, sounds. But in this case I worked on Purpose of value to increase brand recognition in the brand name´s part and open minds to easier to be accessed in consumer memories in more buying situations, almost owning a buying situation.

AFTER: The protagonist is you.
BEFORE: Be the protagonist, it depends on you.

It express the values and the ambitions of the brand that it encapsulates its very DNA. It REALLY involves the target. Compromise them. It is the result of brand strategy. The journey to purposeful. The why. To help businesses grow and keep better brands. Rooted in truth, purpose takes root. Creating for other employees and customers the power to enact it. Purpose is for every day to infinitive long-life the brand. Is refreshingly, influential and consistent by brief, research, segmentation, brand house and so on.