Laura Yanina Dirisio de Elías
(+54) 11 6943 1737 / (+54) 11 6759 1827 dglauraelias@gmail.com
Buenos Aires City, Argentina.
PROFESSIONAL PORTFOLIO
● https://lauelias.editorx.io/mysite
● https://www.linkedin.com/in/lauelias/
● https://www.behance.net/lauelias
A results oriented Graphic designer with extensive multidisciplinary experience in the competitive Creative and Communication industry. Proven track record of developing and implementing brand identity and marketing collateral plan across different countries. Specialize in strategic acumen for building brand through brand architecture; Conducting research, Naming, Creativity, Holistic understanding and Design conceptualization in order to discover new opportunities for solutions. Expertise in improving team performance while forging valuable relationships with internal and external partners. AREAS/ROLES
Senior Graphic design. Art director. Brand manager. Branded Creative Strategist. Corp Communications Specialist. Communication coordinator. Brand coordinator. Brand identity. Marketing, etc.
SKILLS
Design thinking
Digital marketing
Technical knowledge
Adobe Suite
Strategic planning
Email marketing
Digital photography
Digital strategy
TECHNOLOGICAL SKILLS
• Proficient: Photoshop, Illustrator, InDesign, Acrobat, Office, PC, MAC OS, PowerPoint, Plotters, different digital platforms.
• Intermediated: Wordpress. Adobe Premiere, Audition, Photo Shooting, Social media, Monitor, Mailchimp, Planoly, Asana, Responsive web, Css, JQuery, JavaScript, media platforms and project management platforms.
• Basic: Motion: Final cut, After Effects. Meteor platform.
PROFESSIONAL EXPERIENCE
Santopecado Design Buenos Aires, Argentina. Nov 2021 – March 2022 Women 's clothing. Brand manager Delivered creative solutions within agreed budget, time and quality for business. Understand ´behind the scene`of customers point of view (towards Design thinking arsenal). Ensure brand relationships by the customers, stakeholders, and the market as a whole. Integrated communication plans (with funnel too), and strategic partnership to create synergy across brands. Researching, knowledge of the market, marketing, long term vision, communication and socialization. Planning and supporting the marketing efforts (charts, analysis, diagrams, mural.com, venngage.com, etc). Some working knowledge of front-end web development. ACCOMPLISHMENT: Delivered creative visuals solutions within agreed budget, time and quality for business. Introduced an enjoyable program friend-game for gaining engagement in an aggressive schedule with the team. Managed launch of first Omni Retail Project for wholesalers within a very demanding timeframe. Introduced a new service line across Buenos Aires. Flourished team productivity to achieve goals by facilitating the right resources. Sales Growing tremendously in the first month with the new and fresh long term vision. FREELANCE Projects. Worldwide. Ago 2015 - Oct 2021 Graphis design consultant from Argentina. Managed diverse contributors for projects agreements and created visual-creatives.DA DALT MOTORCYCLES: 2 years, Develop visual identity, naming, branding and creative marketing material. ACTION DANCE: 2 years, Creative campaigns development, naming, branding and networks. BIG FERREYRA: 2 years, branding, consulting. STELLIAN: 1 year. Branding, ladder and core identity. DANCE BOOM: 2 years, branding, consulting.ACCOMPLISHMENT Built brand’s positioning with successful campaign for Action Dance.Extended the sales target for Da Dalt Motorcycles for 2005 and 2006 by 25%.Created new Business Namings like ‘Big Ferreyra', `Stellian`and the claim Emotional reminder. Launched and managed a creative business solution named Co-Dancing program to DanceBoom.
International Wing Tsun Organization Association Apr 2010 - Jun 2015 Martial Art Argentina, Uruguay & Switzerland. Art director Produce high-quality marketing material from concept to execution, collaborating and art directing a team of designers to launch a variety of campaigns to drive brand visibility (e.g. newsletters, press releases, internet pages, presentations, email communications, social media content in support of the team). Translate local needs into regional solutions. Contribute to brainstorms, concept development, design and marketing assignments that are consistent. Support including execution of concepts, photo research, added technical value directly. ACCOMPLISHMENT Growing internationally year after year being good listeners and launching the first red program to engagement starting with questions and constantly involving. Closed the main projects in the shortest time, giving rise to a clear communication with each other. 30% BY 6 MONTHS. EDUCATION Aleph Group, Inc, Online, USA KIP´s y ONE METRIC, May 2022, CERTIFICATED. Rochester Inst. of Technology (RITx). Online, USA Design Thinking MicroMaster® program. 2021-2022 IE, Online, USA Brand identity and strategy. CERTIFICATED. 2020-2021 Virginia University, Online, USA Design thinking for innovation. 2019-1021 California University, Online, USA. Managing as a Coach. CERTIFICATED. 2018-2019 GOOGLE Activate, Online, USA. Web design Course. CERTIFICATED. 2015-2016 Hong Kong University, Online, USA Front-End UI. Done 50%. 2016 Northwestern University, Online, USA Content strategy 1 Engaging audiences. CERTIFICATED. 2014-2015 Northwestern University, Online, USA Content strategy 2 Expanding your content`s impact & research. CERTIF. 2015 Irvine University, Online, USA Effective problem-solving & Decision-making. Done 68%. 2014-2015 Maryland University, Online, USA Programming mobile App for Android. Done 68%. 2014- 2015 Pekín University, Online, USA Mandarin Chinese. Done 50%. 2014 Warrington, Argentina. English. First, 2013- Current The Org. Develop. Institute, Argentina. 2002-2003 Morón University, Argentina Graphic designer . 1998-2001 Intensive course of English ICANA, Argentina. English. CERTIFICATED. 1997-1998 Member of Brandsymbol´s Company. USA July 2015 - CurrentGlobal branding network 24 countries. NAMING AWARD. 2nd place. “PRAISON” Integral services company of Anatoli Louchev (Verizon). Argentina.